Piccioli Named New Creative Director of Balenciaga

Paris: Pierpaolo Piccioli has been appointed creative director of Balenciaga, the Kering group announced in a statement Monday. Piccioli, former creative director of Valentino, will take office on July 10 and will replace Demna Gvasalia, who has become the creative director of Gucci. The first collection created by Piccioli for Balenciaga will be unveiled next October.

According to Ansa News Agency, Balenciaga is a Spanish Basque luxury fashion house currently headquartered in Paris. It designs, manufactures, and markets ready-to-wear footwear, handbags, and accessories, and licenses its name and branding to the American cosmetics company Coty for its namesake fragrances. Balenciaga is one of the luxury brands owned by the French multinational luxury goods company Kering.

The brand was originally founded in Donostia (San Sebasti¡n) in 1919 by Basque couturier Crist³bal Balenciaga. Gianfranco Gianangeli has been CEO of Balenciaga since November 2024.