Vatican City: Investing in the southern Italian region of Calabria is possible, including at high levels. An example is NTT Data, a Japanese multinational which has been present in the region for years with excellent results.
According to Ansa News Agency, the seminar ‘Investing in Calabria: NTT Data’s Experience and Key Success Factors for Businesses’ is part of the Italy Pavilion’s weekly events at Expo 2025 Osaka, currently featuring the southern region as a protagonist. The event also includes participation from the Business and Made in Italy Ministry, the Coordinator of the Single ZES, and the University of Calabria.
‘Calabria: Italy’s Point’ aims to bring to Japan a narrative that intertwines the deep roots and future vision of a territory historically serving as a bridge between civilizations. Today, Calabria represents a laboratory for sustainable innovation. The itinerary comprises three parts: tradition, identity, and future.
Visitors are welcomed by The Welcome Door, a large tapestry-map that showcases the history of Calabria’s connections with the rest of the world and Japan. The Arcades of Know-how feature an installation with eight large trunks made of regional woods, highlighting Calabria’s artisanal excellence, including knives, jewels, pottery, fabrics, fashion, food products, and fragrances.
Future Heritage offers an immersive and multisensorial space inspired by a temple of time and nature, with aroma and sound installations. Iconic representations such as the Riace Bronzes, the Codex Purpureus Rossanensis, or the Romito Cave, alongside future scenarios created through artificial intelligence, highlight Calabria’s vision for 2050, which embraces quality of life, innovation, and the regeneration of small villages.
The region aims to become part of global circuits through material infrastructures like ports, airports, and railways, as well as digital ones supporting the development of a 4.0 economy. On April 23, the event ‘The Daily Ceremony of Food: The Kagome Experience and Calabria’s Culinary Excellence’ will focus on the agri-food system, featuring companies like Kagome and Vegitalia.
On April 24, the seminar ‘Calabria as an Example of Urban Development and Small Villages through Culture’ will spotlight cultural heritage as a driving force for territory regeneration. Experts will discuss projects like Gerace Porta del Sole and Antica Kroton. Daily musical events are also scheduled to familiarize the Japanese public with Calabria’s contemporary culture.
