Ferrari Increases Prices by Up to 10% in Response to US Tariffs

Maranello: Ferrari on Thursday announced it will implement price hikes of up to 10% in response to US President Donald Trump’s 25% tariffs on auto vehicles and parts. The luxury sportscar manufacturer revealed this strategic move as a direct consequence of the tariffs.

According to Ansa News Agency, the Maranello-based company has confirmed that despite the price increases, it aims to maintain its financial targets. However, the tariffs pose a risk of a reduction of 50 basis points on the percentage margins of profitability, specifically impacting the EBIT and EBITDA percentage margins.

Ferrari stated that the commercial terms would remain unchanged for orders of all models imported before April 2, 2025. Additionally, this policy will apply to orders for the Ferrari 296, SF90, and Roma families, ensuring that previously agreed conditions are honored amidst the changes prompted by the tariffs.