Campari Sells Cinzano Vermouth and Sparkling Wine Business to Caffo Group

Milan: Campari has announced the sale of its Cinzano vermouth and sparkling wine business to the Caffo 1915 Group, an Italian company known for producing alcoholic beverages and owning the Vecchio Amaro del Capo digestif brand. The transaction also includes the Frattina grappa and sparkling wine business.

According to Ansa News Agency, the total value of the transaction is 100 million euros. This strategic move marks a significant development in the beverage industry, as Campari continues to realign its business portfolio. The acquisition by the Caffo Group signals its intent to expand its presence in the alcoholic beverage market.