8 Million Italians Opt for Ski Holidays in Italy’s Snowy Slopes

Rome: Some 8 million Italians are set to take a skiing holiday in the first trimester of this year, according to a survey published on Saturday by the tourism observatory of retailers’ confederation Confcommercio, in cooperation with polling institute SWG.

According to Ansa News Agency, winter holiday reservations have slightly decreased compared to the first quarter of 2024, mainly due to last-minute bookings, a consolidated trend over the past few years, Confcommercio noted. Most winter vacations booked in the first quarter of the year are of a maximum of four to five days, with only 10% booking a one-week holiday. The average cost per person is 380 euros, said the survey.

Overall, eight in 10 Italians polled said they preferred Italy to skiing resorts abroad, with the most popular destinations located in Trentino Alto Adige, followed by Valle d’Aosta and Piedmont. Lombardy has lost popularity, the study said. Meanwhile, a reported 9% of those polled chose a destination abroad, mainly in Switzerland, Austria, and France, while 7% of those interviewed said they were planning skiing holidays both in Italy and abroad-up 4% on 2024.