City of Chocolate Opens in Perugia: A New Tribute to Cocoa

Perugia: Chocolate, which has always been known as the food of gods, now has its city. Perugia, a symbol of this delicacy, will host a space dedicated to cocoa and chocolate. It will be inaugurated in the main city of Umbria on Thursday, October 30, at 11 am, in the area of the former Covered Market.

According to Ansa News Agency, the creator and artistic director, Eugenio Guarducci, explained that the initiative is a “project of nearly 3,000 square metres dedicated to the culture of chocolate and cocoa with a real bean-to-bar factory inside”. It is a “large immersive space where all types of target audiences, from children to adults, can live an experience” that is “unique worldwide”, he added.

Guarducci shared his insight, stating, “I had the fortune of visiting all museums dedicated to chocolate in the world and I can say that not only is the City of Chocolate the largest but, modestly, the most beautiful as well”. The creator of the project said it was born in 2004. “Everybody knew that Perugia intended to revitalize the area of the Covered Market”, he recalled.

He further mentioned, “A debate lasted many years and then, fortunately, the idea was rewarded and, thanks to a pool of local entrepreneurs who believed in the project, we reached the finishing line”, Guarducci concluded.